China University Study Tour · MBA & Undergraduate
China University Study Tour — Academic Immersion for Undergraduate & MBA Groups
A premium 7–10 day academic programme combining Peking University, Tsinghua and SUSTech exchanges with company visits to BYD, DJI, Baidu and iFlytek — co-designed with your faculty director and fully integrated with your course assessment framework.
A China university study tour is one of the highest-value international programmes a business school, economics faculty or STEM department can offer its students. The combination of Chinese university peer exchange, premium company visits and structured strategic synthesis delivers insights that no case study, lecture or desk research can replicate — because the insight comes from being in China, not reading about it.
We have designed and delivered university programmes for institutions from the UK, Australia, the US, Germany, Argentina, Singapore and across Asia — for groups ranging from 12 final-year undergraduates to 45-person MBA cohorts. Every programme we deliver is custom-designed around your faculty director's learning objectives, your course's assessment framework and your students' level and sector background.
The Core Value of a China University Study Tour
Students can read about BYD's vertical integration strategy in a case study. They can study China's AI policy framework in a lecture. But sitting inside BYD's factory watching Blade Batteries being assembled, or riding in Baidu's driverless Robotaxi with no safety driver, or discussing supply chain strategy with a Chinese MBA student who will one day run one of these companies — that is not replicable in a classroom. That is the programme.
Why a China University Study Tour
Access No Case Study Can Provide
BYD, DJI, Baidu and iFlytek are not just names in a textbook — they are companies at the frontier of technologies that are reshaping every major industry. We provide structured access that allows students to observe, question and analyse firsthand what their future careers will need to navigate.
Peer Exchange With China's Best Students
Joint seminars with PKU, Tsinghua and SUSTech students — China's highest-performing university cohorts — create a peer exchange that is intellectually serious and personally formative. Students return having discussed strategy, innovation and their own future ambitions with counterparts who will shape China's next generation of leadership.
Strategic Intelligence That Changes Careers
Students consistently report that their China programme produces the most significant shift in their understanding of global business of any element of their degree or MBA. Understanding China firsthand — not through headlines or secondhand accounts — changes how they analyse opportunity, risk and competitive strategy for the rest of their careers.
Directly Integrated with Your Assessment
We work with faculty directors to design structured observation frameworks, debrief sessions and post-trip materials that integrate directly with reflective essays, group case presentations and strategic analysis reports. The trip earns its place in the curriculum because it produces evidence of learning the faculty can assess.
Chinese University Partners
Beijing
Peking University (PKU)
China's #1 Ranked UniversityJoint seminars with students from economics, international relations and technology faculties. Guest lecture options from senior academics. The most prestigious partnership in our portfolio — requested by the majority of business school groups.
Beijing
Tsinghua University
China's Leading Science & Engineering UniversityExchange sessions focused on technology, innovation and entrepreneurship with Tsinghua's management and engineering students. Particularly strong for STEM-focused and technology strategy groups.
Shenzhen
SUSTech — Southern University of Science and Technology
China's Fastest-Rising Research UniversityChina's most innovative new research university, modelled on Caltech. Strong for STEM, entrepreneurship and innovation-focused groups. Campus visit, research lab access and faculty briefings available.
Shenzhen
CUHK-Shenzhen
Bilingual · Internationally OrientedChinese University of Hong Kong's Shenzhen campus — bilingual environment, internationally oriented student body. Strong for business, finance and economics groups. Easy cross-boundary programme integration with Hong Kong.
Company Visits
Company visits are the element of our university programmes that students remember most vividly and discuss most in post-programme assessments. We provide access that cannot be arranged independently.
BYD — World's Largest EV Manufacturer
Production line tour, Blade Battery facility, design centre and executive briefing on global expansion strategy. The company that overtook Tesla — visited from the inside.
DJI — 70% Global Drone Market Share
DJI Sky City headquarters — R&D tour, live demonstration and briefing on industrial applications in agriculture, inspection, logistics and enterprise automation.
Baidu Apollo — Autonomous Driving
Driverless Robotaxi experience with no safety driver. Briefing on autonomous driving commercialisation, China's regulatory approach and Baidu's AI infrastructure strategy.
iFlytek — Voice AI in 60+ Languages
Live AI voice translation demonstration. Medical AI diagnostics and enterprise deployment briefing. China's leading voice AI company — in full commercial operation.
Humanoid Robot Factory
Live production line — humanoid robots assembling components in real time. Cost trajectory briefing and commercial deployment timeline. An experience no Western facility can provide.
Lights-Out Smart Factory
Fully automated production facility — zero human workers on the floor. AI quality control, digital twins and Industry 4.0 in full commercial operation. The future of manufacturing, now.
Programme Formats
Undergraduate
Undergraduate Study Tour
7–8 days. Balanced mix of company visits, university exchanges and cultural programme. Structured debriefs tied to course learning objectives. 4-star accommodation. Suitable for business, economics, international studies and engineering programmes.
Full-Time MBA
MBA Study Tour
7–10 days. Premium company access, C-suite engagement and structured strategic analysis sessions. 5-star accommodation option. Post-trip intelligence report included. Designed for full-time MBA cohorts at leading business schools.
Executive Education
Executive Education Programme
5–7 days intensive. High-density company visits, senior executive engagement and expert briefings. Luxury hotel accommodation. Designed for senior managers in executive education programmes — time-efficient, maximum insight density.
Research & Faculty
Faculty & Research Visit
5–10 days custom. Chinese university partner meetings, research lab visits and academic collaboration exploration. Designed for faculty groups and research teams establishing or deepening Chinese university partnerships.
Sample 8-Day MBA Itinerary
China MBA Study Tour — Beijing + Shenzhen
8 Days · SampleArrival Beijing + Programme Briefing
Arrival. Faculty briefing on China's economic model and innovation ecosystem — why China's development trajectory is structurally different. Welcome dinner and group introductions.
Peking University Exchange + Baidu Apollo
Morning: joint seminar with PKU economics and technology students — structured discussion on China's innovation model and global strategy. Afternoon: Baidu AI briefing and autonomous driving experience. Evening: debrief session.
iFlytek + Tsinghua Exchange + Guest Lecture
Morning: iFlytek voice AI demonstration and enterprise deployment briefing. Afternoon: Tsinghua University exchange — technology and entrepreneurship focus. Evening: guest lecture by industry expert on China's geopolitical economic strategy.
Cultural Programme + Faculty Strategic Analysis Session
Morning: Forbidden City and cultural context — understanding the historical foundation of China's modern confidence. Afternoon: faculty-led strategic analysis session connecting observations to course frameworks and assessment themes. Free evening.
Flight to Shenzhen + BYD Full Day
Morning flight to Shenzhen. Afternoon: full BYD visit — production line, Blade Battery facility and executive briefing on global expansion strategy, competitive positioning against Tesla and Western automotive brands.
DJI + SUSTech University Exchange
Morning: DJI Sky City headquarters — R&D tour, innovation briefing and live drone demonstration. Afternoon: SUSTech exchange session — entrepreneurship and deep tech focus. Group debrief.
Humanoid Robot Factory + Smart City + Group Dinner
Morning: humanoid robot manufacturing facility — live production line. Afternoon: smart city infrastructure, V2X communication and autonomous vehicle demonstration in operation. Farewell group dinner.
Final Synthesis Session + Departure
Morning: faculty-led synthesis session — strategic implications, assessment briefing and next steps. Airport transfers and departures.
Assessment Integration
The Trip Earns Its Place in the Curriculum
We provide structured observation frameworks, pre-trip briefing materials and post-trip reference documents that faculty can integrate directly into reflective essays, group presentations and case study assessments. Several partner business schools now use our China programme as a core component of their global strategy elective — because the learning outcomes are assessable, documented and distinct from anything deliverable in a classroom. Contact us to discuss how we can support your programme's assessment design.
Pre-Trip Briefing Pack
Background readings, company profiles, observation frameworks and discussion questions prepared by our team — ready for faculty to assign before departure.
Structured Observation Frameworks
Company visit observation guides aligned to your course's strategic analysis framework — giving students a structured lens for each visit that connects to their assessment.
Post-Trip Intelligence Report
A programme intelligence report delivered within 7 days of return — key observations, company data and strategic analysis frameworks that students can reference in assessments.
The Co-Design Process
We do not sell fixed itineraries to universities. Every programme starts with your faculty director's learning objectives and is built around them.
How We Design Your Programme Together
We begin with a call with your faculty director or international office — understanding your course's learning objectives, existing Chinese partnerships, student level and assessment framework. From this, we draft an initial programme outline within 48 hours for your review. We refine through two or three rounds of feedback. The result is a programme that fits your curriculum as naturally as any classroom session — not a bolt-on trip, but an integrated learning experience. This co-design process typically takes 2–3 weeks and is completed before any financial commitment is made.
Ready to start the co-design process?
Share your institution, programme type, student level and key learning objectives. We will prepare an initial programme outline within 48 hours.
FAQ
Request a University Programme Proposal
Tell us your institution, programme type (undergraduate / MBA / executive), student level, group size and key learning objectives. We prepare a co-designed proposal within 48 hours.
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